On TikTok Shop, GMV (Gross Merchandise Value) is the total value of product sales before fees, refunds, or discounts. GMV MAX is TikTok Shop’s performance-focused ad system that optimizes campaigns around the sales value instead of just views or clicks. In simple terms, brands tell TikTok, “optimize for maximum sales value”, and TikTok’s ad system […]
TikTok Shop is where small products become big revenue—but for many small businesses, it’s also where profit quietly disappears. You can explode your top‑line sales while hidden TikTok fees, shipping, returns, discounts, creator commissions, and ad spend eat your margins, and most small teams don’t have the time or systems to track the real profit […]
