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TikTok Shop Profit Calculator
Enter your price, product cost, creator commission, ads, shipping and refund rate to see net profit per order, net margin and break-even price. The calculator covers 15 TikTok Shop markets, applies the US refund admin fee and UK and EU VAT, and projects monthly profit from your order volume.
Numbers update as you type. No figures yet? Start from an example product:
What the TikTok Shop profit calculator shows
The TikTok Shop profit calculator returns five figures for one product. Net profit per order is the one to price against; the other four tell you how safe that price is.
Net profit per order
Net profit is the selling price minus the seller-funded discount, VAT where it applies, TikTok's referral fee, creator commission, sample cost, ad spend, shipping, refund losses and the cost of the product. Gross profit, shown on its own line, removes only product cost.
Net margin
Net margin is net profit divided by the selling price. The default $25 product runs at 35%, which leaves room for returns or ad costs to rise without the product losing money.
Break-even price
Break-even price is the lowest selling price at which net profit reaches zero, with every other input held constant. If a competitor prices below it, matching them means selling at a loss.
Return on COGS
Return on COGS is net profit divided by product cost. It shows what each dollar tied up in inventory earns, so you can compare a $25 product with a $120 one fairly.
Monthly net profit
Monthly net profit multiplies net profit per order by your expected orders. Use it to size a product line before you buy inventory, and to sanity-check Seller Center once you're live.
The bar under the headline figure shows how the selling price splits across each cost. A striped red block means costs exceed the price at that configuration.
How TikTok Shop net profit is calculated
TikTok Shop net profit is what remains of the price the customer pays after TikTok's fees, your creator and ad costs, fulfillment, refunds and the product itself. The calculator runs one formula:
Net profit = (selling price − seller discount − VAT) − COGS − referral fee − creator commission − sample cost − ad spend − shipping − refund losses − refund admin fee
Each cost is charged on a specific base, and the base changes the result:
- Referral fee: a percentage of what the customer pays. A seller-funded coupon lowers it. A TikTok-funded discount doesn't, because TikTok adds its subsidy back into the fee base.
- Creator commission: a percentage of what the customer pays.
- Ad spend: a share of the list price. Convert ROAS by dividing 100 by it; a ROAS of 2.5 means 40% of revenue goes to ads.
- Refund losses: your refund rate applied to net revenue. It's an average across many orders, not a per-order event.
- Refund admin fee (US): on refunded orders, TikTok keeps the lower of 20% of the referral fee or $5 per SKU. The calculator applies it in proportion to your refund rate.
- Sample cost: samples per month × (COGS + shipping) ÷ orders per month.
- Shipping and COGS: flat amounts per order.
Worked example: the $25 default product in the US
The direct-sale preset is a $25 product with an $8 product cost, $3.50 shipping, 10% ad spend, no creator commission and a 3% refund rate. Here is every line:
| Line | Charged on | Amount |
|---|---|---|
| Selling price | — | $25.00 |
| Cost of goods | per unit | −$8.00 |
| Gross profit | $17.00 | |
| Referral fee (6%) | price paid, $25.00 | −$1.50 |
| Ad spend (10%) | list price, $25.00 | −$2.50 |
| Shipping and packaging | per order | −$3.50 |
| Refund losses (3%) | net revenue, $25.00 | −$0.75 |
| Refund admin fee | 3% × the lower of $0.30 or $5 | −$0.01 |
| Net profit | $8.74 (35%) |
Product cost, shipping and ads take $14.00 of the $25.00. The referral fee takes $1.50, the smallest of the four main costs.
TikTok Shop seller fees for US sellers
A US TikTok Shop seller pays TikTok a referral fee on every order and a refund admin fee on refunded orders. Creator commission, ad spend and Fulfilled by TikTok are costs you choose. For the platform fee on a single price, use the TikTok Shop fee calculator; this page models every cost between the sale and your payout.
| Cost | Rate | Charged on |
|---|---|---|
| Referral fee, most categories | 6% in TikTok's published table (see below) | Customer payment + TikTok-funded discount − tax |
| Referral fee, jewelry and pre-owned | 5% | Same base |
| New-seller promotional rate | 3% for the first 30 days | Same base |
| Refund administration fee | Lower of 20% of the referral fee or $5 per SKU | Refunded orders |
| Creator commission | Set by you per product in Affiliate Center | Price the customer paid |
| Fulfilled by TikTok (FBT) | Per-order pick, pack and shipping quote | Replaces your own carrier cost |
| Separate payment processing fee | None on standard US orders | — |
Is the US referral fee 6% or 8%?
TikTok's published US referral fee table lists 6% for most categories and 5% for jewelry and pre-owned goods. Since August 2026, several seller guides have reported a rise to 8% for most non-food categories. Your settlement statement settles it: open a recent order in Seller Center, read the referral fee line, and type that rate into the calculator. Every other figure recalculates from it.
Don't price a product around the 3% new-seller rate. It ends after 30 days, and the product has to be profitable at the standard rate.
Costs most TikTok Shop profit calculators leave out
Most TikTok Shop profit calculators stop at the referral fee, commission, COGS and shipping. Five more costs decide whether a product actually makes money, and this calculator models all five.
Free creator samples
Creator samples cost their product cost plus shipping, and that cost is spread over every order the creators drive. Sample cost per order = samples per month × (COGS + shipping) ÷ orders per month. Sending 20 samples of the $25 default product in a 300-order month costs $230, or $0.77 per order, and cuts net profit from $8.74 to $7.97.
Returns you can't resell
A refund always costs the revenue. If the product comes back damaged or not at all, it also costs the product and the outbound shipping. At a 3% refund rate on the default product, that adds 3% × ($8.00 + $3.50) = $0.35 per order and takes net profit to $8.40. Tick "Returned items can't be resold" to include it.
Seller-funded vouchers
A coupon you fund lowers the referral fee slightly but cuts revenue by its full face value. A $5 voucher on the default $25 product takes net profit from $8.74 to $4.19, a 52% drop. Enter the voucher in the discount field before you switch on any promotion.
VAT in the UK and EU
VAT-registered sellers remit part of every VAT-inclusive price. At the 20% UK rate, one sixth of the price is VAT: £4.17 of a £25 sale. Select the UK or an EU market and tick the VAT box to show it as its own line.
Fulfilled by TikTok
Fulfilled by TikTok charges pick, pack and outbound shipping per order in place of your own carrier costs. Run the calculator twice, once with your carrier cost and once with your FBT quote in the shipping field, and compare the net profit.
What is a good profit margin on TikTok Shop?
A good TikTok Shop net margin is 25% to 35% for a seller who runs ads and creators. That range absorbs a jump in returns or a drop in ROAS without the product going negative.
| Net margin | What it means |
|---|---|
| Above 40% | Usually only possible with low COGS and mostly organic traffic. |
| 25–35% | Room for ads, creators and returns to move against you. |
| 20–25% | A thin buffer. A small rise in returns or ad cost removes most of it. |
| Below 20% | One bad month of returns or ROAS can push the product into a loss. |
How to find your break-even price on TikTok Shop
Your TikTok Shop break-even price is your fixed costs per order divided by what's left of each dollar after the percentage costs. For the default product: ($8.00 COGS + $3.50 shipping) ÷ (1 − 6% referral − 10% ads − 3% refunds) = $11.50 ÷ 0.81 = $14.20.
- Enter your product cost, shipping, commission, ad spend and refund rate.
- Read the break-even price tile. The calculator solves it directly, including VAT and the refund admin fee.
- Set your price above break-even by the net margin you want to keep.
- Re-run it before every promotion, with the voucher in the discount field.
The break-even price sits above product cost plus shipping because the referral fee, commission, ads and refunds all scale with price. Each extra dollar of price adds less than a dollar of profit.
TikTok Shop pricing mistakes the calculator catches
Pricing off the referral fee alone
The referral fee is the smallest major cost on most products. On the default $25 product it takes $1.50, while product cost, shipping and ads take $14.00.
Using the headline creator rate
A 20% commission on half your orders is a 10% blended cost. Overstating it makes good products look unviable; understating it hides losses once affiliate volume grows.
Ignoring returns
A return costs the refund, the admin fee and often the product. Check your real refund rate in Seller Center every month.
Discounting into a loss
A 15% voucher on the default product cuts net profit by 39%, from $8.74 to $5.33. Fill the discount field and read the break-even price before every campaign.
Comparing products on profit per order
Two products with the same net profit per order are not equal if one ties up four times the inventory to earn it. Compare them on return on COGS.
7 DAY FREE TRIAL No credit card required. Cancel anytime.TikTok Shop profit calculator for the UK, EU, Latin America and Southeast Asia
The market selector switches the currency and loads that market's standard referral rate. UK and EU markets add a VAT line. Rates vary by category in several markets, so the referral fee field stays editable: if Seller Center shows a different rate, type it in.
| Market | Currency | Default referral rate | VAT default | Rate status |
|---|---|---|---|---|
| United States | USD | 6% (5% jewelry, 3% new seller) | — | Verified Sep 22, 2026 |
| United Kingdom | GBP | 9% | 20% | Verified Sep 22, 2026 |
| Ireland | EUR | 9% | 23% | Confirm in Seller Center |
| Germany | EUR | 9% | 19% | Confirm in Seller Center |
| France | EUR | 9% | 20% | Confirm in Seller Center |
| Italy | EUR | 9% | 22% | Confirm in Seller Center |
| Spain | EUR | 9% | 21% | Confirm in Seller Center |
| Brazil | BRL | 6% | — | Confirm in Seller Center |
| Mexico | MXN | 6% (6–8% by category) | — | Confirm in Seller Center |
| Japan | JPY | 7% | — | Confirm in Seller Center |
| Singapore | SGD | 7% | — | Confirm in Seller Center |
| Malaysia | MYR | No default, enter yours | — | Enter from Seller Center |
| Philippines | PHP | 7% | — | Confirm in Seller Center |
| Thailand | THB | 6.4% | — | Confirm in Seller Center |
| Vietnam | VND | 4% (4–12% by category) | — | Confirm in Seller Center |
Calculator estimate vs. actual settlement profit
The calculator is only as accurate as the rates you enter. Once a shop is live the real numbers drift: a creator raises their rate, a category fee changes, returns spike on one SKU, ad spend rises while ROAS falls. Kixmon connects to your TikTok Shop and reconciles every order against your settlement data.
| Free calculator | Kixmon profit tracker |
|---|---|
| Uses the fee rates you enter | Reads 45+ fee types from your actual settlement data |
| One product at a time | Every order, SKU, creator and shop |
| A point-in-time estimate | Live profit and loss, updated as orders settle |
| Tells you whether a product should be profitable | Tells you which products and creators are profitable, and which to stop scaling |
| Manual entry | One authorization from Seller Center, no spreadsheets |
Use the calculator to decide what to list and at what price. Use the Kixmon TikTok Shop profit tracker to check whether that decision held up.
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Is TikTok Shop profitable?
TikTok Shop is profitable for sellers who price on net profit and keep ad spend and returns in check. Products with a product cost of 30% to 45% of the selling price can hold a net margin in the low to mid 30s. Sellers who lose money usually priced off the referral fee and discovered ads, commission, shipping and returns after launch.
What sellers say about Kixmon
"Kixmon Profit calculator saved me from launching a product at 12% margin. Adjusted pricing and now running at 38% its all done automatically."
"Kixmon is essential for daily operations. It tracks GMV, ad spend, affiliate commissions, and platform fees while showing hidden costs."
"The real-time P&L tracking is a game-changer. I can see exactly how much I'm making after every single fee, in real time. No more end-of-month surprises."
"Managing 4 TikTok shops across the UK and US was a nightmare for accounting. Kixmon consolidated everything and I finally know my true net profit per market."
Related TikTok Shop calculators and tools
TikTok Shop profit calculator FAQ
Is the referral fee calculated before or after a discount?
Does TikTok Shop charge a payment processing fee in the US?
What's the difference between gross profit and net profit?
Why is my break-even price higher than I expected?
How do I turn ROAS into an ad spend percentage?
What refund rate should I use?
Does the calculator work in pesos, reais, ringgit or euros?
Is this also a TikTok Shop commission calculator?
Are the results exact?
Is TikTok Shop profitable?
For sellers who price on net profit and keep ad spend and returns in check, yes. Ordinary products with a 30 to 45 percent product cost can hold a net margin in the low to mid 30s. The sellers who lose money are usually pricing off the 6 percent referral fee and discovering the other costs after launch.
Kixmon makes it so easy to know your numbers. See all hidden costs, track every penny, and avoid profit headaches—it’s all at your fingertips.
